What You Don't Know Can Cost You

How many of you took Employment Law Compliance 101 in dental school? My bet is that very few of you have. They teach it in law school, but not in dental school. To understand the important of ELC, think of it in the same terms that you think of HIPAA and OSHA requirements. ELC and human resources are an integral part of running a business.

Preparing for a Catastrope
Here in Florida, hurricane season is coming once again in June. It's hard to believe that it has been eight months since the devastation of Hurricanes Charley, Frances, Jean and Ivan. I drive through places like Punta Gorda, Port Charlotte and Wimauma, Florida in my travels to client offices and I can personally attest to the fact that these places will never be the same again.

Words of Advice Box Summary

Read your policy each year as it renews! Try to envision what your total compensation might be in a total loss. It will take your accountant and an attorney to help interpret your actual coverage and to negotiate with the insurance company for actual losses and damages.

Patient Referral Marketing

"You’ve got a gold mine buried in those charts!" How many of you have heard this from your office manager or a dental consultant? Do you know why the baker gives an extra donut in a baker’s dozen? Because it costs a lot less to keep a customer than to gain the interest of a new one. It is true.

Tennis Anyone?

This time of year it seems that many eyes are watching Wimbledon and then the U.S. Open. Tennis can be such a fantastic sport to get caught up in if only by catching it on TV. I often use a canister for tennis balls in my seminars to demonstrate an important point when it comes to appointment scheduling..

Dentistry has a Heart; Marketing with Intention

The little red dress logo catches my eye every year. It signifies Go Red for Women, a day honoring the women who die from heart disease--the No. 1 killer of women. February happens to be American Heart Health Month.

Be Prepared for the Long Haul

You’ve noticed, haven’t you? It seems that the world is evolving very quickly in the field of customer service. In connecting with 20 different businesses over the last month, it seems that 19 now have made a solid commitment to excellent customer service.

Dentistry has a Heart by Laura Jamison -- Reprinted w/permission from Futuredontics, Inc

IT IS THE LITTLE RED DRESS logo that catches my eye every year. It signifies Go Red for Women, a day honoring the women who die each year from heart disease, the number one killer of your female patients. February happens to be American Heart Health Month.